5 SEO Basics Every Local Service Business Should Implement Today

First, fix your title tags. Every page should have a unique title under 60 characters that includes your service and location.

Second, write real meta descriptions. Generic descriptions get ignored by both Google and people. Write one short sentence per page that actually describes what's on it.

Third, add LocalBusiness schema markup. It tells Google your hours, address, phone number, and reviews in a format it can actually read.

Fourth, build a service area page for every city or town you serve. One generic "Service Areas" page does not rank. Twelve city-specific pages do.

Fifth, claim and optimize your Google Business Profile. It's the single highest-leverage thing you can do for local search.